Sony Pictures Animation announced today that it would partner with animation pacesetter Fred Seibert to forge GO! Cartoons
A new idea incubator project that will provide emerging artists an incredible opportunity: a chance to turn their ideas into animated shorts that will debut on Seibert’s Cartoon Hangover YouTube channel, with its more than 1.3 million subscribers. Sony Pictures Animation will fund 12 five-minute animated shorts, with one premiering every month on Cartoon Hangover’s YouTube channel. One of those shorts will then become a limited series for the channel. This, in turn, will bring promising talent and animated content to the attention of Sony Pictures Animation through an alternative development method.
“Fred Seibert is a force of nature in animation, and we are thrilled to expand our current relationship with him by partnering on this,” states Bob Osher, President of Sony Pictures Digital Productions. “This is a great opportunity for Sony Pictures Animation to find new talent that might not emerge from more traditional platforms. Fred has a proven track record with this type of incubator project, with series after series launched from them, including The Powerpuff Girls, The Fairly OddParents and Adventure Time. Hotel Transylvania director Genndy Tartakovsky was also an incubator find—Fred and I were in the first meeting where he pitched the idea for the hit series Dexter’s Laboratory.”
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